View Bill 19-20-36

Senate Bill 19-20-36

Bill ID: 19-20-36
Name: University of Maryland Policy on the Use of the University’s Name and Trademarks by External Entities in Research-Related Endorsements and Promotional Materials
Proposed: 09/01/2019
Sponsor: Laurie Locascio, Vice President for Research
Proposal: There are currently a variety of endorsement guidelines in units across campus, including the Department of Intercollegiate Athletics, the Office of Strategic Communications, and the Office of Procurement & Strategic Sourcing.The existing guidelines are not uniform, as they were crafted to meet the specific needs of each unit rather than to address the topic of endorsements broadly. This has created a lack of clarity on the appropriate use of endorsements, as well as on the need to take care to avoid the appearance of an endorsement. The University has in recent years addressed isolated instances where employees may inadvertently appear as if they endorse a product or company on behalf of the University, even when they do not have the authority to do so.


Status: Completed
Completed On: 02/07/2020


Presidential Approval: 02/07/2020
Related Files:

Reviewed By: Senate
Received: 01/29/2020
Decision Date: 02/05/2020
Decision: The Senate voted to approve the proposal.
Next Step: Presidential Approval
Related Files:

Reviewed By: Senate Executive Committee (SEC)
Received: 01/21/2020
Decision Date: 01/27/2020
Decision: The SEC voted to place the item on the agenda of the February 5, 2020 Senate meeting for consideration.
Next Step: Senate Review
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Reviewed By: Research Council
Received: 03/01/2018
Decision Date: 01/23/2020
Decision: The Research Council voted to forward its recommendations to the SEC for consideration.
Actions: The Research Council formed an Endorsement Subcommittee to conduct a comprehensive review of the issue. The subcommittee drafted a preliminary policy that was provided to the full Research Council for feedback. The Administrative Council, the University Senate, and several deans were also asked to provide feedback on the draft policy.
Next Step: SEC Review