Senate Bill 13-14-23
| Bill ID: | 13-14-23 |
| PCC ID: | 13032 |
| Name: | PCC Proposal to Establish a Master of Science in Marketing Analytics |
| Proposed: | 12/06/2013 |
| Sponsor: | PCC Committee |
| Proposal: | The Robert H Smith School of Business (School) proposes launching a Master of Science in Marketing Analytics (MS in MA) program designed to provide students with the cutting-edge knowledge and skills necessary to successfully apply marketing analytics in business practice. Today's business environment has become increasingly data orientated and this program will prepare students to analyze these data sets. The school currently offers a Master's of Science in Business and Management with a concentration in Marketing. Unfortunately, there is no distinction between the concentrations on the diplomas or transcripts and we are limited in our ability to treat the programs differently. The creation of this formal degree program will provide us with an opportunity to better reflect the degree being earned and provide us with the ability to align our administrative activities with the market demand |
| Active? | No |
Status
| Status: | Completed |
| Completed On: | 06/17/2014 |
History
| Status: | Complete |
| Related Files: |
| Status: | Complete |
| Reviewer: | Senate |
| Received: | 2014-01-31 |
| Decision Date: | 2014-02-05 |
| Decision: | The Senate voted in favor of the proposal. |
| Next Step: | Presidential, Chancellor, MHEC Approval |
| Related Files: |
| Status: | Complete |
| Reviewer: | Senate Executive Committee (SEC) |
| Received: | 2014-01-31 |
| Decision Date: | 2014-01-31 |
| Decision: | The SEC voted to send the proposal to the February 6, 2014 Senate meeting agenda |
| Next Step: | Senate |
| Status: | Under Review |
| Reviewer: | Programs, Curricula, & Courses (PCC) Committee |
| Received: | 2013-11-27 |
| Decision Date: | 2013-12-06 |
| Decision: | The PCC Committee voted to approve the proposal. |
| Actions: | The PCC Committee reviewed the proposal at its meeting on December 6, 2013, and voted to approve the proposal. |
| Next Step: | SEC Review |